HOW TO SELL SOLAR TO THE MODERN BUYER
Solar sales software is the key to adapting to a fast-changing industry.
The internet has completely changed the way that people buy. What used to be a very product-centric sales process that was facilitated by a rep has shifted into a new, customer-centric buying process that is facilitated by the customer and their web browser. People simply have so many resources available that they feel as though they ought to be in complete control.
Some companies naturally benefit from this change or were even created by it. (Hello, Amazon.) Others have struggled. In fact, there are those who argue that door-to-door selling is dying, mostly because it doesn’t work well with the modern buyer’s journey (in other words, the steps they take before buying something). This doesn’t need to be true, but the best salespeople need to be aware of the changing purchasing habits of their customers and adapt to work alongside of them.