Comedian Kenny Brooks used to sell a cleaning product door-to-door. Then one day someone got him on camera so that you could steal his secrets…
Step 1: Quick Intro & Name Drop Neighbors
They say that you only have 5-10 seconds to make a 1st impression. Better act quick!
Step 2: Demonstrate the Product
If you have a product, a demo helps. Or you can describe your service to build value.
Step 3: Get the Product in their Hand
Getting people to hold or touch your product get them to pass a psychological barrier. Also getting physically close (in an appropriate way) and getting them to physically move breaks down barriers and moves you closer to the sale.
Step 4: Don’t Forget to Smile
Never hurts to win friends and influence people. 🙂
Step 5: Build Value
Down to the nitty-gritty: explain features and benefits. Help them realize they need it!
Step 6: Overcome Objections!
Step 7: Close the Deal
ABC: always be closing! You’ve got to ask them to buy. Close the deal, win a new friend!
Here’s the full video for your viewing (and educational) pleasure: