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How to Leverage New Mover Leads in the Roofing Industry

Posted by Sean Huckstep | March 29, 2021

Use New Mover data to beat the storm and get new leads

Right now roofers don’t use our new movers feature and they’re missing out. Targeting customers who have just purchased a home is a great way to build current or future customers. Our new movers product gives you all the contact information you need for each individual home in your assigned zip codes so you can proactively reach out to customers before your competitors. We’re going to show you how to make the most of our products for roof sales now.

Why Do Roofers Want New Movers Leads?

Typically roofers don’t target customers who’ve just moved into a new home, only solar and pest control companies go after those leads, but this information can be leveraged for roofing teams too. We’re going to show you how:

  • When you give new movers a small introduction to your company and service as the neighborhood experts before a new roof is needed you’re proactively creating future customers and referrals.
  • Send physical mailers, postcards, brochures, or give them a call or text before stopping by so they’re familiar with the name of your company and what you offer right away.
  • If the new mover isn’t familiar with storm damage and frequency of wind, gust, and hail in their new neighborhood you can help educate them on historical weather data with our Weather feature. Then the next time they have a storm hit they’ll know who to call. 

New movers and Weather are both SalesRabbit features that can be used to increase your roof sales. If you’re interested in learning more about either of these products, schedule a demo with us and get all the information you’ll need to use them right.

Storm Venture Group “Win the Storm”

If you’re in roofing you’ve no doubt heard of the Storm Venture Group and the conference they hold annually called Win the Storm. If you want to get more involved in the roofing industry and also hear from our very own head of Customer Success, Mike Hilverda, on March 31st-April 2nd in New Orleans, LA sign up now

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