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2020 Boost Webinar

Posted by Diana May | April 10, 2020

Boost Webinar: Increase brand presence remotely

Here at SalesRabbit, we are all about creating a seamless end-to-end experience for companies. Unfortunately, most companies have found that their typical end-to-end process doesn’t work as well as it used to, thanks to COVID-19. 

Now it’s important to be innovative and attack things differently than you have in the past. That’s always easier said than done, but we want to help. In this webinar, we’ll show you how to connect with leads and still make sales using our geo-marketing platform, Boost. Here’s a summary of a recent webinar we did, in which our Customer Success Manager, Mike Hilverda, introduced everyone to Boost: (you can also view the entire recorded webinar for free.)

Marketing Funnel

Billboards are an ineffective one-size-fits-all approach to marketing: they’re even less effective for companies with an outside sales program. That’s why we’re bringing geofenced digital marketing to the world of outside sales. 

Boost is a highly targeted digital marketing technology that increases close rates. This is a way to digitally target— using geofence technology— households and businesses with your ads. Since most of our clients work directly with homeowners or business owners, this is the best remote marketing tool in the business.

You may be unfamiliar with the concept of geofencing. Here’s how it works: 

Now that you understand the process of geofencing, here’s how you can start using it: Through our Boost feature you can create digital ad campaigns using your own information, landing page, and features. Here are just a few of the campaigns you can do with our Boost technology:

  • Event Targeting
  • Hail Map Targeting
  • Addressable CRM Bulk Targeting
  • Addressable Re-targeting 
  • Advance Sales Territory Seeding
  • Competitive Conquesting
  • Recruitment and Hiring

These campaigns are done through these four major distribution channels:

  1. Display – Web Ads with company logos and landing page access 
  2. Audio – Soundcloud, iHeart radio, etc.
  3. Video- Webpage videos
  4. Connected TV (OTT) – on TV shows and movies

Boost can deliver ads through all these devices and exchanges, covering 90% of the web. 

Our Boost feature is not a static thing, and there are a lot of factors that play into these digital ads being effective. When creating a Boost campaign, consider your target audience: their demographics of age, race, and income. We also consider keywords searched and sites viewed, what your campaign priorities are, and the recency of your target audience. All of these campaigns can be adjusted based on what the data tells us so your spend is effective. 

Watch Now

Access the full webinar video here to get an in-depth look at the service and to answer any other questions you might have. Keep in mind that this is the best time to get started with Boost, since this technology allows you to market your company without leaving your home. This feature will get your digital advertising up and running to promote your business in a safe and responsible way. 

Learn More

Schedule a demo with our Boost expert today.

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