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Boost is a digital marketing technology that increases close rates for field sales teams. It powerfully and accurately targets specific households and businesses with digital advertising.
Get StartedUse it to warm up a lead before a sales rep contacts them or follow-up your pitch with tailored messaging.
SalesRabbit Boost plants seeds in specific sales territories by displaying geo-targeted ads on devices that your prospects use every day. This additional touch-point creates awareness, brand recognition, and trust. It reinforces the salesperson’s pitch and keeps your product front-of-mind with custom display ads and messages. These are not your basic Facebook or Google Ads.
Target sales territories prior to door-to-door or business visits. Leverage dynamic creative to reach homeowners or businesses within each territory. Smart targeting prevents waste on non-residents.
Retarget specific addresses or areas based on recent activity and field results. Create customized follow-up messaging after a sales visit. Nurture warm leads based upon sales rep feedback and lead pipeline. Use recency settings to eliminate campaign waste on non-residents.
Target individual addresses (ie: non-solar prospects, current cable customers) in bulk. Customize messaging to reach business owners and homeowners in advance of sales rep visit. Use recency settings to eliminate campaign waste on non-residents.
Target specific event locations. Advertise during the event as well as up to 30 days post-event. Build audience segments by targeting event types. (H&G Shows, Renewable Energy Expos, etc). Complement brand sponsorships of sports teams and regional venues.
Target known competitive locations to build targeted audience and track those users conversions entering client location. Leverage campaign CPV (Cost-Per-Visitor) reporting to measure physical conversions, and geo-lift reporting to measure campaign effectiveness.
Use recruitment messaging on targeted locations that have a high density for individual sales roles. Locations like college and junior college campuses, high school campuses, job fairs and events, etc.
Boost users will have access to granular reports that can break down campaign performance down to the ZIP+4 level. Gauge your marketing reach with impression metrics and dial-in on engagement with click-throughs. Dashboards display trends at a campaign level. Filter by ad and device type.
Use your own display ads, or have a Boost designer create some for you. Various formats are available, including JPG, PNG, GIF, or HTML5. Customize ads by location or even by sales rep.
Ad inventory is also available for video or audio ads. The ads can run within apps, mobile browsers, on websites accessed by laptops and desktops, and on connected TVs.
Boost has a minimum requirement of $2,000 per month ad spend, active for at least 90-days.
Use a kml file to show storm strike zones and then send ads to devices in just those areas. Let them know you’ll be in the area and prepare them for a free consultation.
Use a satellite view to find and target houses that have pools. Don’t waste ad impressions on homes that don’t even have a pool.
The opportunities are endless. Chat with us and we’ll talk through some custom options for your company.
You can request an invite to Boost by giving our Rabbot your information. You’ll be added to the list and a Boost expert will reach out to you when a spot is available.
Identify campaigns of interest, campaign goals and parameters, geographies, timelines, reporting metrics, key account contacts, budget, and available creative assets.
The BCM will complete an analysis on campaign goals and outcomes and return a customized proposal to the client, outlining campaign structure, terms, and details. Upon acceptance, the client then receives an insertion order form, authorizing us to proceed.
The BCM then orders creative units, programs the campaigns, and acts as a marketing concierge during the campaign launch.
We monitor campaign performance and report on the results.
BCM continues to optimize campaigns based on feedback and reporting.
SalesRabbit is the complete outside sales app. A sales enablement service and mobile CRM designed specifically for outside sales, including field sales and door-to-door sales teams. Our canvassing app provides solutions for lead tracking, lead management, and all your other field sales and d2d needs.